International Tube & Conduit Co. (ITCC)
A Saudi industrial company specialized in steel tube and conduit manufacturing, serving infrastructure and construction projects across the Kingdom — with operations spanning raw material procurement, production, and supply to major projects.
Like any manufacturer growing at the pace of the Saudi market, the challenge was connecting what happens on production lines to selling, pricing, and purchasing decisions: data split across systems and spreadsheets, and an operational picture completing slower than the rhythm of decisions.
We started with the highest-impact path — the order-to-delivery cycle — documenting actual processes before any technical configuration. The system was then released in governed phases with parallel running and role-based training, keeping production uninterrupted throughout the transition.