Borouj Academy
A training academy serving a growing learner base, running multiple courses and programs with a lean operating team — where every administrative hour counts, and every slow reply is a prospective trainee going elsewhere.
Inquiries arriving through multiple channels at all hours, enrollment tracked manually, and an incomplete picture of program performance: which programs fill fast, and which drain marketing effort without return.
We focused on the biggest leak: inquiries that never got a fast answer. Channels were unified into one flow, first response became instant and lead-qualifying, and a structured enrollment and follow-up cycle was built on top — manageable by a small team.